REED HASTINGS: The horse was the dominant form of human transportation for about 5,000 years, domesticated in Kazakhstan, 3000 BC.
REID HOFFMAN: That’s Reed Hastings, the founder and CEO of Netflix. You might think he’s giving an elevator pitch for a Netflix Original, like “Marco Polo”, but without the blind Taoist monk. He’s actually revealing the foundational strategy that drove the company’s success. He starts the story on the plains of Kazakhstan and moves pretty quickly from there.
HASTINGS: The horse was the dominant form of human transportation for about 5,000 years, domesticated in Kazakhstan, 3000 BC. So for 5,000 years if you wanted to make a contribution of personal transportation it was a better saddle, better breeding, better hooves.
And then in one generation, from 1900 to 1930, everything changed with the internal combustion engine.
HOFFMAN: What Reed Hastings understands, with such clarity, is that technological shifts don’t always happen incrementally. Sometimes, they burst over your head like a thunderclap and wipe away habits that have lasted thousands of years.
REED HASTINGS Reed Hastings is the founder and CEO of Netflix, a video streaming service with more than 90 million subscribers. Before Netflix, Hastings founded Pure Software. He completed a tour in the Peace Corps, where he taught math in Swaziland.
“We all aspire to excellent performance, and there’s no short-term judgment or, ‘Last week you made a mistake, and so you’re out.'”
- REED HASTINGS
"We encourage employees to figure out how to improve the culture, not how to preserve it." - REED HASTINGS
"A truly strong culture is always under construction." - REID HOFFMAN
Netflix CEO Reed Hastings knows: You need a strong culture to build a company that will scale beyond the early days of start up. And strong company cultures only emerge when every employee feels they own the culture from day one. Here's how Reed did it – and made Netflix culture (and its “culture deck”) famous in the process.