Hewlett Packard Enterprise

Summary

• Foundation: 2015
• President and CEO: Antonio Neri
• Headquarters: San Jose, California
• Employees: +6,000
• Sales: about $28.5 billion
• Hewlett Packard Enterprise, part of the splitting of Hewlett-Packard (now HP Inc.), is an IT company that creates solutions for the corporate field
• HPE Financial Services have shown great results in the past few years: $642M were infused back into their client’s budget since 2017, $100M pounds of assets taken in during 2018–19, and over 90% of assets were remarketed or recycled.

Hewlett Packard Enterprise

Hewlett Packard Enterprise is an industry-leading enterprise technology company that simplifies Hybrid IT, powers the Intelligent Edge, and provides the expertise to make it all happen. With the industry’s most comprehensive portfolio, spanning from the cloud to workplace applications, our technology and services help customers around the world make IT more efficient, more productive, and more secure.

Hewlett Packard Enterprise has the vision, financial resources, and flexibility to help customers win while generating growth and long-term value for our shareholders.

More than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. We are guided by our mission to help customers use technology to turn ideas into value and empower them to transform industries, markets, and lives. We simplify Hybrid IT, power the Intelligent Edge, and provide the expertise to make it all happen.

Hewlett Packard

In 1939, Bill Hewlett and Dave Packard, college friends from Stanford turned business partners, starting the original Silicon Valley startup in the space of a rented Palo Alto garage. Their first products were audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. For the first 30 years as a company, including the Second World War period, their focus was in small electronic equipment, and only in 1966 they entered the computing business, with a series of minicomputers. The next decade brought a whole new offer of products like desktops computers, desktop printers, and ASCII terminals.

The company faced a turbulent period for over ten years, from 1999 until 2011. This phase was marked by some troubled acquisitions, like Compaq, Autonomy, and EDS, as well as substantial replacement of CEOs, with 3 exchanges of professionals. It was only in 2011, with the entrance of Meg Withman on the post, that this crisis would finally ease. Meg oversaw the division of Hewlett-Packard into HP Inc. and HPE.

Meg Whitman then assumed the position of HPE’s CEO, a place that she maintained until the end of 2017. As the head of the company, she implemented the main focus on enterprise hardware, through software and business services. She also wanted to increase the company’s in-memory computing efforts, focus on hybrid IT and edge computing capabilities.

Since November 2015, Hewlett-Packard has reinvented itself and split into two parts that provide different services categories:

1. HP Inc., a retailer of printers and personal computers
2. Hewlett Packard Enterprise, a firm that creates digital and technological solutions for the corporate field. HPE offers services like IoT solutions, artificial intelligence, blockchain, consumption as a service, transformation to hybrid cloud, networking, consulting, support, storage management, and financial services.

In 2019 the company had a growth of 13% using the “Faster. Higher. Stronger” motto.

At the 2019 HPE Channel Sales Kick off FY20, that happened in Brazil, the company approached themes like social responsibility, technology as a world-changing tool, and their career and business goals. About marketing strategies for 2020 the company presented the HPE Marketing Hub, which allows its users to apply the same tools and contents that were developed for HPE, without any cost. Another service stated was Content Syndication, a platform that helps sellers to get a more attractive and updated website for their clients totally for free, including a product showcase, positioning messages, and a lead capture bottom.

Their Hybrid IT solutions offer a vast portfolio of infrastructures that are based on a service-led and software license. The Financial Services, on the other hand, provide investment solutions, like asset management services, leasing, utility programs, financing and information technology. The Intelligent Edge segment operates under Aruba and includes an understanding of enterprise networking and security tools for every size company, ensuring a secure connection between campus and branch environments. The Corporate Investments count with Hewlett Packard Labs and incubation projects of certain types of business.

HPE’s Acquisitions

Since its creation, HPE has brought a lot of technologies and extended its services portfolio by acquiring some other companies and startups in this field.

• The first one to be purchased was Aruba Networks, which has become an integral part of the company since its very start, still in the split-up period. One of the main contributions of Aruba was a cloud management system.
• In 2017 HPE also acquired Niara, a security company that is now incorporated into Aruba in order to reinforce its network security.
• In 2017 HPE bought Nimble Storage for over $1 billion. The technology brought by Nimble allowed HPE to invest in Primera, a flagship storage product that is part of HPE’s intelligence era vision.
• The company is also investing in high-performance computing, with the acquisition of SGI, in 2016, and HPC, in 2019, both huge names in the area.
• Other than these main acquisitions, HPE has purchased more than ten other companies up until 2019, like Cray, Bluedata, Plexxi, RedPixie, and others.

HPE hasn’t presented exactly how or in which products they are using these companies' technology as they did with Aruba and Nimble, but it’s notable that some of their new releases and strategies present a bigger focus on artificial intelligence and machine learning.

IT Infrastructure HPE has a range of technological products that go from the core to edge, appropriate for every need. The main categories of services and products are computing, data storage, network, infrastructure management, server management, and network management.

Intelligent Edge

Intelligent Edge is a service capable of potentializing new immersive mobile experiences and handing real-time intelligence in industrial ambiances.

The HPE’s strategy of Cloud allows a shared and storage of data in any type of it, driving innovation and delivering a consistent experience that can be composed of containers, clouds, and or bare metals. This service is provided by HEP Greenlake and it’s capable of decreasing spending of resources in storage, increasing operational flexibility, and speed business solutions. In HEP website the client can choose what service fits best his needs, paying as he uses and with a possibility of expanding or reducing anytime, according to what is more suitable at the moment.

The company also helps its clients with insights’ acceleration through an approach led by AI that reunites data from everywhere, in a way that is built for the cloud and delivered as a service. Artificial intelligence enables the creation of brand-new experiences on mobile apps and the reach of revolutionaries innovations.

IoT (internet of things) solutions, in apps, infrastructure, and security, can stimulate smarter operations from data captured at the Intelligence Edge.

The service of Deep Learning also promotes AI solutions that increase the client’s data value and, in that way, encourage business insights.

The security services act on the defense of all data stored, preparing the system to prevent, detect, and recover from threats.

HPE also offers open and flexible solutions that can help and accelerate the implantation and the operations of containers.

In Composable Infrastructure the solutions are defined by software, with a building based on intelligent infrastructure, capable of offering a cloud experience premise.

In order to help companies in the digital transformation, HPE acts with Virtualization, optimizing all virtual elements in the firm’s datacenter. In that way, the company is ready to start its innovation processes even faster and can also count on the Hyperconverged Infrastructure service that gives a hand to the innovative steps, developing agility, resilience, and workload consolidation from IT.

HPE Ezmeral it’s a platform that brings together almost every solution and service quoted above, delivering to its users complete management and organization of IT and technological features.

Besides technological solutions, HPE also provides Educational Services that get training, in several formats, in new technologies and approaches for the client’s staff, so they are always prepared to deal with innovative tools and methods, assuring more efficient results and performance. HPE worries about offering budget-friendly payment plans, so the companies can plan whatever is best for its financial reality.

HPE Discover Virtual Experience

In 2020, in the middle of Covid-19 pandemic, HPE decided to promote a remarkable online event, the largest and most diverse program ever done by the company that could be accessed from all over the world.

The event counted with more than 38K attendees, 1M views on lives and on-demand programs, in over 200 transmissions, with 100+ industry leaders and expert speakers, attending 175 countries. Some themes that were approached at the event are intelligent edge, digital transformation, age of insight: edge to cloud, data, and applications, hybrid cloud, featured programs, HPE storage, SMB, HPE greenlake and HPE ezmeral software portfolio.

One of the main discussions in the lectures was women leading technologies, inspired by women that are leaders in business and tech. The speakers talked about taking on challenges,  building resilience, the shift of work-places into this new normal, and diversity programs.

The event counted with Intel as its diamond sponsor, as well as other sponsors like ABB, AMD, AT&T Business, Accenture, Arrow Enterprise Computing Solutions, BlitzMasters, Broadcom Inc., CBT, CDW, Commvault, Connection, Creative Business Solutions, CyrusOne, DXC technology, Deloitte, iland, Indosys, Ingram Micro, KIOXIA, Micro Focus, Microsoft, Morpheus, NVIDIA, Nebulon, Nutanix, Orock Technologies, PTC, Qumulo, Red Hat, Runecast, SK hynix, Synnex, Samsung, Scality, Schneider, Synergy Associates, Tata Consultancy Services, TechData, Tech Mahindra, The Channel Company, Toshiba, VMware, Veeam Software, WEKA, Zerto, and Zettaset.