Event Lectures, Courses & Workshops, In Company, 1-on-1 Mentoring
Designer, UX strategist, TEDx speaker, currently VP of Design at Roam Digital.
Currently, as Head of Design at Roam, a digital consultancy filled with talented designers, strategists, planners, data scientists, and engineers. Working with established companies on their innovation strategy, we plan, create, and grow exceptional digital-first businesses and products.
I am responsible for the company’s overall design strategy, approach, and individual development of 20+ team members, across two countries. My strengths are in product design and strategy, business design, user experience, end-to-end customer experience, facilitation, and leadership.
With my entrepreneurship endeavors, I also help on projects with Agencies, Startups, and big size companies as a consultant/designer working with teams remotely from all sorts of places and backgrounds.
Worked with brands like Tabasco, Discovery Channel, Kraft Foods, CCR Group, and with agencies like Ogilvy, DDB, and ComCriação.
Partner and design strategist at Studio Flama
Flama is a boutique digital brand and strategic design studio working with government, startups, mid-sized and big companies from Brazil and remotely around the globe.
As a Partner, I had multiple hats to wear. Most of the time, my role was as a strategic designer, account manager, project manager, and team leader for various projects, from small boutique companies and startups to working alongside Mckinsey Design withing big corporate clients.
Co-founder & Operations at Uncollege Brazil
My role was being the co-founder of Uncollege's Brazilian operations. It was a full-time entrepreneur role.
UnCollege is a program that started in San Francisco and deliberately teaches the soft skills learned in college and develops them during a nine-month gap year for students preparing for the next step in life. The core principle of UnCollege is that people should be empowered to take control of their own choices for learning. The experience-based program we’ve created teaches young adults the practical skills they miss in most conventional classroom settings through a blended approach of self- directed learning, accountability training, mentorship, and deliberate practice. This method, called Supported Self-Directed Learning, equips participants with the essential cognitive skills, confidence, and professional aptitudes they can utilize in all future endeavors.
Among my activities: Education Experience Design, Business Strategy, Growth Hacking, Workshops and Class Facilitation, Mentoring and Coaching of fellows, Program Management.
The company in Brazil impacted +50 students on longer programs and +1000 at workshops and educational events.
Founding member of 99jobs.com
Responsible for the product and business design of the Marketplace App. Also helping with product design in other areas of the business and other startup tasks. Also, worked on different growth hacking initiatives to attract and retain users on the platform right from the start. Using great content and investing in ads we achieved 150k users in the first 8 months of actively using growth hacking efforts.
d.MBA Degree Name MBA for designers Field Of Study Business Design and Strategy
Dates attended or expected graduation 2019
The d.MBA is a program for people who understand that design is more than aesthetics and users. This course teaches designers how to create and capture value for companies.
This MBA program teaches designers about business through hands-on projects that take you through the entire process of designing a business. The training provided theoretical knowledge and practical methods for Industry Analysis, Competitor Analysis, Business Strategies, Business Models, Business Strategies, Design Metrics, Business Metrics, and Prototyping with Numbers.
The Interaction Design Foundation Degree Name Professional Education Field Of Study User Experience and Interaction Design
Dates attended or expected graduation 2014
Learned a range of user experience and interaction design-related skills, focusing on user research and user-centered design.
IDEO.org Degree Name Professional Education Field Of Study Human-Centered Design
Dates attended or expected graduation 2016
Udacity Degree Name Professional Education Field Of Study Product Design
Dates attended or expected graduation 2016
Learned product validation, UI/UX practices, Google’s Design Sprint, and the process for setting and tracking actionable metrics.
Universidade Federal de Santa Catarina Field Of Study Mechanical Engineering
Dates attended or expected graduation 2009 – 2011
Universidade Estadual Paulista Júlio de Mesquita Filho Degree Name High School Field Of Study Industrial Mechanics and Maintenance Technology
Dates attended or expected graduation 2005 – 2007
Customs Street East, Auckland Central, Auckland 1010, New Zealand